Part 12: About Pages, Contact Pages, Sitemaps, and More

websiteIf you look at many of the top pages for whatever main keywords you’re considering targeting, you’ll notice a common thread. They all look like complete websites.

What I mean is that they aren’t skeleton sites of only thin content wrapped around a keyword. They have an about page, a contact page, a sitemap, navigation, images, and maybe more.

If you’re going to go thorough the trouble of buying a domain name, setting up web hosting, installing WordPress, writing or buying content, etc., then take a few minutes to round out your website.

About Pages

Adding an about page to your website instills trust. Your readers will know who they are getting information or purchasing a product from. The search engines will know you aren’t a fly-by-night spammer.

You can make your about page as simple or as detailed as you want. It can be a brief description of what you hope to accomplish on your site or about your company. Or, it can be a video where you introduce yourself, your team, or your business.

Contact Pages


This is not how you build trust.

Just like an about page, a contact page is a way to gain trust with both your website visitors and the search engines.

Would you buy a product or service from a website that doesn’t make it easy for you to contact them? I sure wouldn’t.

There are a couple of ways you can let people get in touch with you via your contact page:

  • Give a contact email address
  • Use a contact form (my preferred method)
  • Give a twitter account user name if you’re more active there

If you decide to give out an email I address, I suggest you break it up to something like –

sample [at] sample [dot] com

This should minimize the amount of spam you get from all of the web scrapers.


Google recommends that your website should have a sitemap. A sitemap is basically just an outline of all of the content on your site that you want the search engines to see. Here’s what mine looks like:

My Sitemap

If you have no idea how to make one, and you’re using WordPress as you CMS, I highly recommend installing the free version this SEO plugin. It will create the sitemap for you.

TB Tip: Check out this post for information on how to install a WordPress plugin.

Other Considerations

Aside from gaining trust, you’ll also want to make it easy for your readers to find what they’re looking for. Some things you can consider are:

  • Having clear and logical navigation
  • Have a website search box
  • Using breadcrumbs

While keeping SEO in mind while creating your site, it’s equally important to keep you visitors’ experience in mind also. If you site is completely unusable, having tremendous¬†rankings won’t mean anything. And, nowadays it appears as if Google is using user experience as a ranking metric anyway.


Creating a well-rounded site is good for both your user and for your SEO efforts. It doesn’t take a lot of effort, so there’ really not a good reason to skip making an about page, a contact page, and a sitemap. And, it’s always a good idea to have decent navigation.

In closing, this wraps up my 12-part Beginner’s Guide to SEO. I hope you’ve found it at least somewhat useful. Best of luck with getting your rank on.

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