If you look at many of the top pages for whatever main keywords you’re considering targeting, you’ll notice a common thread. They all look like complete websites.
What I mean is that they aren’t skeleton sites of only thin content wrapped around a keyword. They have an about page, a contact page, a sitemap, navigation, images, and maybe more.
If you’re going to go thorough the trouble of buying a domain name, setting up web hosting, installing WordPress, writing or buying content, etc., then take a few minutes to round out your website.
Adding an about page to your website instills trust. Your readers will know who they are getting information or purchasing a product from. The search engines will know you aren’t a fly-by-night spammer.
You can make your about page as simple or as detailed as you want. It can be a brief description of what you hope to accomplish on your site or about your company. Or, it can be a video where you introduce yourself, your team, or your business.
Just like an about page, a contact page is a way to gain trust with both your website visitors and the search engines.
Would you buy a product or service from a website that doesn’t make it easy for you to contact them? I sure wouldn’t.
There are a couple of ways you can let people get in touch with you via your contact page:
If you decide to give out an email I address, I suggest you break it up to something like –
sample [at] sample [dot] com
This should minimize the amount of spam you get from all of the web scrapers.
Google recommends that your website should have a sitemap. A sitemap is basically just an outline of all of the content on your site that you want the search engines to see. Here’s what mine looks like:
If you have no idea how to make one, and you’re using WordPress as you CMS, I highly recommend installing the free version this SEO plugin. It will create the sitemap for you.
Aside from gaining trust, you’ll also want to make it easy for your readers to find what they’re looking for. Some things you can consider are:
While keeping SEO in mind while creating your site, it’s equally important to keep you visitors’ experience in mind also. If you site is completely unusable, having tremendous rankings won’t mean anything. And, nowadays it appears as if Google is using user experience as a ranking metric anyway.
Creating a well-rounded site is good for both your user and for your SEO efforts. It doesn’t take a lot of effort, so there’ really not a good reason to skip making an about page, a contact page, and a sitemap. And, it’s always a good idea to have decent navigation.
In closing, this wraps up my 12-part Beginner’s Guide to SEO. I hope you’ve found it at least somewhat useful. Best of luck with getting your rank on.