Category Archives for Search Engine Optimization

The Problem With Inbound Marketing No One Wants to Talk About

Inbound Marketing. It’s a catchy phrase. It borrows from the concept of inbound and outbound sales but attributes the same ideas to marketing. The Inbound marketing strategy has become the foundation of many digital marketing agencies and departments. But, with all the bold claims of its effectiveness, does it actually work? Why Pure Inbound Fails Most […]

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SEO Gurus

The world of digital marketing and in particular SEO is wrought with tons of snake oil salesmen and women. They are typically referred to as SEO gurus. They might not use this term to describe themselves, but it’s a popular term that’s pushed onto the more vocal marketers that market to fellow marketers (say that […]

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National SEO vs. Local SEO

All SEO is not the same. There are two very different major categories, and while they share some similarities, they have some distinct differences as well. I’ve worked front-and-center in both industries, so I have first-hand experience on how to handle them appropriately. What is National SEO? Most people usually just say “SEO” when referring to […]

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White Hat vs. Gray Hat vs. Black Hat SEO

There’s a lot of misuse of digital marketing terms in the industry, and it can cause all sorts of communication problems. Whether you’re having a strategy talk in-house, or talking with a client or potential client, making sure you’re all on the same page about what exactly you mean when you toss around industry jargon […]

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Part 12: About Pages, Contact Pages, Sitemaps, and More

If you look at many of the top pages for whatever main keywords you’re considering targeting, you’ll notice a common thread. They all look like complete websites. What I mean is that they aren’t skeleton sites of only thin content wrapped around a keyword. They have an about page, a contact page, a sitemap, navigation, […]

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