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Category Archives for Digital Marketing

National SEO vs. Local SEO

globe

All SEO is not the same. There are two very different major categories, and while they share some similarities, they have some distinct differences as well. I’ve worked front-and-center in both industries, so I have first-hand experience on how to handle them appropriately. What is National SEO?Most people usually just say “SEO” when referring to national search […]

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White Hat vs. Gray Hat vs. Black Hat SEO

different hats

There’s a lot of misuse of digital marketing terms in the industry, and it can cause all sorts of communication problems. Whether you’re having a strategy talk in-house, or talking with a client or potential client, making sure you’re all on the same page about what exactly you mean when you toss around industry jargon […]

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