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Category Archives for Digital Marketing

How to Compete With Service Industry Juggernauts


Long gone are the Wild West days of the Internet when AOL ruled over other ISPs and AltaVista was a preferred search engine. For many sectors, the big brands have claimed their territory and settled in. Google has claimed victory in the great search engine wars and Amazon is the king of e-commerce. There are of […]

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SEO Gurus

seo gurus

The world of digital marketing and in particular SEO is wrought with tons of snake oil salesmen and women. They are typically referred to as SEO gurus. They might not use this term to describe themselves, but it’s a popular term that’s pushed onto the more vocal marketers that market to fellow marketers (say that three […]

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National SEO vs. Local SEO


All SEO is not the same. There are two very different major categories, and while they share some similarities, they have some distinct differences as well. I’ve worked front-and-center in both industries, so I have first-hand experience on how to handle them appropriately. What is National SEO?Most people usually just say “SEO” when referring to national search […]

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White Hat vs. Gray Hat vs. Black Hat SEO

different hats

There’s a lot of misuse of digital marketing terms in the industry, and it can cause all sorts of communication problems. Whether you’re having a strategy talk in-house, or talking with a client or potential client, making sure you’re all on the same page about what exactly you mean when you toss around industry jargon […]

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