Micro-Niche Site vs. Authority Site
When is comes to building a profitable web property, there are two basic general options people tend to gravitate towards: small hyper-targeted sites or chunkier sites designed o deliver seriously detailed and useful content. The smaller sites are often referred to as micro sites or micro-niche sites. The bigger more authoritative sites are not surprisingly […]
Continue ReadingHow to Compete With Service Industry Juggernauts
Long gone are the Wild West days of the Internet when AOL ruled over other ISPs and AltaVista was a preferred search engine. For many sectors, the big brands have claimed their territory and settled in. Google has claimed victory in the great search engine wars and Amazon is the king of e-commerce. There are […]
Continue ReadingSEO Gurus
The world of digital marketing and in particular SEO is wrought with tons of snake oil salesmen and women. They are typically referred to as SEO gurus. They might not use this term to describe themselves, but it’s a popular term that’s pushed onto the more vocal marketers that market to fellow marketers (say that […]
Continue ReadingNational SEO vs. Local SEO
All SEO is not the same. There are two very different major categories, and while they share some similarities, they have some distinct differences as well. I’ve worked front-and-center in both industries, so I have first-hand experience on how to handle them appropriately. What is National SEO? Most people usually just say “SEO” when referring to […]
Continue ReadingWhite Hat vs. Gray Hat vs. Black Hat SEO
There’s a lot of misuse of digital marketing terms in the industry, and it can cause all sorts of communication problems. Whether you’re having a strategy talk in-house, or talking with a client or potential client, making sure you’re all on the same page about what exactly you mean when you toss around industry jargon […]
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