10+ years of hands-on search expertise — from technical SEO and content strategy to AI-driven search (AIO/GEO) — delivered as a flexible, boutique engagement on your terms.
The typical agency model is broken. You pay a premium for junior account managers, generic strategies, and zero strategic ownership. I work differently.
As a Fractional SEO Consultant, I become a senior member of your team — minus the full-time salary, the onboarding overhead, and the corporate red tape. You get direct access to a decade of hard-won search experience, applied specifically to your brand, your goals, and your market.
From traditional organic rankings to the emerging world of AI-powered search, I cover the full spectrum of modern SEO.
Site architecture, crawlability, Core Web Vitals, indexation, schema markup, and everything that determines how search engines read your site.
Topical authority mapping, keyword clustering, content briefs, and editorial strategy that earns rankings and builds genuine audience.
Optimising for AI Overviews, Generative Engine Optimisation, and the new wave of AI-driven search results that are reshaping how people find brands.
Hreflang implementation, multi-regional strategy, and localised content frameworks for brands expanding across markets.
Strategic digital PR and link acquisition programmes that build genuine domain authority and referral traffic — no spammy shortcuts.
Deep-dive technical and strategic audits, competitor analysis, and one-off advisory engagements for brands that need a second expert opinion.
You've got product-market fit and need a senior SEO hand to build the organic channel properly from the start.
You need real expertise but can't justify a full-time in-house hire. Fractional gives you the skill without the commitment.
You manage a lean team and need a trusted SEO authority to own the channel, advise stakeholders, and drive results.
You're an agency that needs senior SEO horsepower for a specific client or project without a long-term overhead increase.
I've spent over 10 years in the search industry — working across agency, in-house, and independent consultancy settings. That breadth of experience means I've seen what works (and what doesn't) across a huge range of industries, markets, and budgets.
Today, I focus on what I do best: helping ambitious brands build durable organic growth through rigorous strategy, clear thinking, and hands-on execution. No fluff. No vanity metrics. Just results that matter to your business.