I work directly with your team as a fractional SEO expert, handling both strategy and execution. You get senior-level SEO leadership without the cost of a full-time hire or the overhead of a traditional agency.
A fractional SEO consultant works like a senior in-house hire, but on a part-time or project basis. You get the strategic thinking, the hands-on execution, and the accountability of a dedicated SEO lead without paying a full-time salary or signing a long-term agency contract.
More growing businesses are choosing this model when they need senior SEO expertise but aren't ready to add permanent headcount.
I act as your Head of SEO for the hours you actually need. I'm fully invested in your results, and you can reach me directly whenever something comes up.
"Most businesses need a seasoned SEO strategist rather than an entry-level hire following a generic playbook. The fractional model closes that gap: senior expertise and real ownership, at a fraction of the cost."
Timothy Backes, Fractional SEO ConsultantManaging your account between 5 others
Fully focused on your organic growth
A fractional SEO engagement covers strategy and execution across every pillar of modern SEO, with no cherry-picking and no upsells.
A clear, prioritised roadmap built around your business goals, not a generic template. I update it regularly as results and the landscape change.
Full technical audits, crawl health monitoring, Core Web Vitals, site architecture, schema, and developer briefing to keep your site search-ready.
Keyword research, topical authority mapping, content briefs, and editorial strategy that earns rankings and builds genuine audience.
Optimising for AI Overviews (AIO), Generative Engine Optimisation (GEO), and emerging AI-driven SERP features to keep your visibility future-proof.
Strategic link acquisition through digital PR, outreach, and content-driven programmes that build real authority instead of relying on PBN shortcuts.
Clear, jargon-free reporting on what matters: organic traffic, rankings, conversions, and the business impact of SEO activity.
Simple, transparent, and designed around your needs. Here's what working with a fractional SEO consultant looks like from first conversation to ongoing partnership.
We talk through your business, your current SEO position, your goals, and what success looks like. It's low-pressure: an honest conversation about whether this is a good fit.
I conduct a technical audit and competitive landscape review to understand exactly where you stand and identify the highest-value opportunities.
You receive a clear, prioritised roadmap covering what to fix, what to build, and why, with effort and impact estimates so you can make informed decisions.
We work through the roadmap together. I execute, collaborate with your team, and report on progress. Engagements are reviewed regularly and adjusted as results and priorities shift.
Every fractional SEO engagement is tailored. The structure below gives you a sense of how most clients work with me.
A comprehensive one-off review of your technical SEO, content, and competitive position. Includes a prioritised action plan. Ideal for a starting point or second opinion.
EnquireA structured monthly engagement covering strategy, execution, reporting, and stakeholder support. Typically 1–3 days per week depending on your needs and budget.
Get StartedNeed help with a specific initiative, such as a site migration, a market expansion, or a content pivot? I can engage on a defined-scope project basis.
EnquireAll engagements start with a free discovery call. No commitment required.