Generative Engine Optimization

AI Search Optimization
Services

When buyers ask ChatGPT, Claude, Gemini, or Google's AI Overviews (AIO) who to hire, your brand should be in the answer. I've worked in SEO for 10+ years, and AI search runs on many of the same signals.

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Why It Matters

Your Buyers Are Asking AI First

Before a buyer fills out a contact form, they've often asked ChatGPT or Google's AI Overviews which providers to consider. If your brand isn't in that answer, you're out of the running before they ever see your site.

Most companies have no idea what these tools say about them. Some are missing entirely. Others are described with outdated or wrong information.

The Basics

What Is Generative Engine Optimization (GEO)?

Generative engine optimization (GEO) is the work of getting your brand mentioned and cited when people ask AI tools for answers.

GEO doesn't replace SEO. LLMs lean on the same sites search engines trust, so strong on-page and off-page SEO is the foundation.

SEO GEO / AIO
Goal Rank pages in search results Get mentioned and cited in AI answers
Where it shows up Google and Bing results ChatGPT, Claude, Gemini, AI Overviews
What matters most Relevance and links Clear answers and mentions on sites AI already trusts
How it's measured Rankings, traffic, leads How often you're mentioned for a fixed set of buyer questions
What's Included

What AI Search Optimization Includes

AI Visibility Baseline

I ask LLM tools like ChatGPT and Claude the same questions your buyers ask, then note which brands get recommended and what they say about yours.

Brand & Entity Consistency

AI tools piece together who you are from your site and the profiles that mention you. I fix the gaps that lead to wrong or missing answers.

Citation-Ready Content

Pages rewritten so the answer is easy to find and quote. Most of this helps your regular rankings too.

Technical Access

Making sure LLM crawlers can reach your content, with schema markup that spells out who you are and what you offer.

Mentions & Digital PR Add-on

AI tools trust what other sites say about you. Delivered through vetted partners I manage, quoted per campaign.

Tracking & Reporting

The same buyer questions, re-tested on a schedule, so you can see what changed. With GA4 access, I track visits from AI assistants too.

The Sprint

How the AI Search Visibility Sprint Works

Week 1

Baseline

Where you show up today and where competitors beat you.

Weeks 2 to 4

Fixes

The changes with the biggest payoff, done first.

Final 1 to 2 weeks

Re-measure

Same questions, re-tested. You get the results and a roadmap for what comes next.

Fit

Who This Is For

✓ B2B and service brands whose buyers research before they reach out
✓ Companies with solid SEO that want to show up in AI answers too
✓ Teams that have noticed competitors getting recommended by ChatGPT or AIO and want to know why

Not a fit if you...

✕ Want guaranteed placement in AI answers. Nobody can promise that.
✕ Haven't done any SEO yet. My Fractional SEO retainer is the better place to start.
Pricing

AI Search Optimization Pricing

Every engagement starts with a free discovery call.

Start Here

AI Search Visibility Sprint

From $6,000
fixed scope · 4 to 6 weeks
✓Visibility baseline in ChatGPT and AIO
✓Prioritized fixes
✓Re-test and results report
✓Roadmap for next steps
✓Weekly check-ins
Book a Discovery Call

Ongoing GEO + SEO

From $4,000
per month · 3-month minimum

GEO built into ongoing SEO leadership. Best after a sprint, or for companies that want both handled together.

See the Fractional SEO Retainer
Add-on: Links & Digital PR. Delivered through vetted partners I manage directly. Available with either option and quoted per campaign.
FAQs

AI Search Optimization FAQs

SEO helps your pages rank in search results. GEO helps your brand get mentioned and cited inside AI answers. The two overlap heavily, which is why I handle them together.
I build a fixed set of questions your buyers actually ask and run them through the major AI tools, noting whether you're mentioned and whether the details are right. Re-running the same set later shows what changed. If you share Google Analytics (GA4) access, I also track visits coming from AI assistants like ChatGPT and Claude, so you can see which ones send real traffic. AI Overviews are the exception, since GA4 counts those clicks as regular Google search.
Some fixes, like correcting brand information, can show up within weeks. Others depend on when AI tools refresh their data, which can take a few months.
No. AI answers shift from one day to the next, and no one controls them. My job is to fix what's keeping your brand out, such as gaps in your content or too few mentions on trusted sites, and track whether it's working.
Mainly ChatGPT and Google's AI Overviews (AIO), since that's where most buyers search. Gemini and Claude are covered too, and others like Perplexity can be added if they matter in your market.
Mostly, yes. GEO, LLM SEO, AI SEO, AEO, and AIO are different names people use for the same goal: getting your brand into the answers AI tools give. I use GEO on this page, but the work is the same.
Most companies should start with a sprint. If the results justify ongoing work, it can roll into a monthly retainer.

Find Out What AI Says About Your Brand

Book a free 30-minute discovery call. Before we talk, I'll ask ChatGPT and Google a few of the questions your buyers ask, so we start with real answers.

Book a Discovery Call